You have crafted that perfect survey, and all you have to do
now is send it across to potential participants. Is your job done? Not till you
draft that invite!
Customizing the invitation could translate into an increase
in the response rates. Include images in the invite, customize its fonts, add
colors and change its background to make it as interesting as possible. The
invite should tell the participant what the survey is exactly about. It should
explain why it is important for him/her to participate in it
Introduce a call to action in the subject line itself. This
will generate a sense of hurry, thereby increasing the changes of participation
even more. Make sure you set periodic reminders for those who do not
participate. Personalize the invitations further by sending across invites in
multiple languages in case your audience belongs to a varied group of
ethnicity.
After all, a perfect survey deserves to be preceded by a
perfect invitation!
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