Yes we live in a time when almost every other person’s pretty well-versed English, however, to put it in the famous words by Nelson Mandela, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
If it’s a person’s heart you are aiming for you’ve gotta speak the heart’s language. Today’s top online survey software in the market offer the option of launching multilingual surveys or have integration with Bing’s Auto Translation. A very important feature, if you ask me. Yes, it does seem very professional to send across surveys in English language, however, I am sure some of your loyal customers’ first language is not the same. Giving them the option of viewing and answering the survey in their own language will strike a cord, and chances are that they will give you some real and very good feedback.
I never thought of it that way until I read your article! Very insightful! Really, I love the way you said that they will strike a chord in the customers hearts. I understand what that truly means. I am French and I am comfortable with speaking in English. But when someone speaks with me in French, I connect with the person on a completely different level.
ReplyDeleteTruly amazing post! Keep it up!
I agree with what you have mentioned here. If a survey tool has the ability to translate into different languages it lowers the burden of recreating it. I've been using SoGoSurvey.com for a year now, they have Bing integration and do an amazing job with translation.
ReplyDeleteThanks Scarlett