Let Us Move On...

It’s been more than a decade since the world moved from paper to the World Wide Web. The shift, this decade, is from internet to mobile phones/tablets. Considering this transition, it only makes sense that we bring surveys to where people mostly are — on smartphones and tablets. Most of the leading online survey brands have already evolved to serve the new-age consumer.

You can now create, launch, and participate in online surveys on mobile and tablet devices — a feature you must ensure your online survey software has before you make that purchase. Though some are only half way through and allow only launch and participation from touch screen devices, most of them have gone the entire mile.

This add-on feature serves another important purpose. Mobile surveys allow respondents to participate while they are outside, say, in a coffee shop, at a mall, or waiting for their turn at the doctor’s. This means that the participant is more relaxed and in a good mood, which in turn means that he will be more willing to do justice to your survey.

To summarize it in the words of one of my favorite music artists, Dido, “Let us move on…”