In Or Out?

Nothing’s more annoying than someone forcing you to do something. I know many people who will not do something just because they were commanded to do it. But give them an option of doing it and they just might make you happy. It is, as if for these very people, the Opt-Out Notification feature was created. An Opt-Out Notification is the option to either allow recipients to refuse future emails about one particular survey, or if he so wishes, all future surveys. 

In fact, the CAN SPAM Act of 2003 states that a visible and operable unsubscribe mechanism is must in all emails. And that a consumer’s opt-out requests should be honored within 10 days.

Which means that incorporating an Opt-Out Notification in your survey invites not only helps you abide the law but also gets more responses. A win-win situation, if you ask me.