Are You Listening?

In the consumer industry, it is important to speak – to speak well; to promote your brand, your product, your service. There are tones of advertisements on televisions, theatres, newspapers, hoardings, online, all shoving their goods down consumers’ throats. Everybody’s speaking. The louder, the bolder, the better! But is anyone listening?

To what the consumer has to say. To what he/she really wants, likes, dislikes. The consumer has a lot to say provided you are ready to listen. To listen and work on it. And how does one listen? 

Now you’re asking the correct question. Through surveys, of course! Through surveys that are ready to listen, not just the ones that give them fixed options to choose from. Always leave an ‘Other’ option, a huge box for them to speak. And you’ll be surprised at the ideas that will flow.