Thursday, April 4, 2013

What’s in a Survey?

What’s in a name, asked Romeo in Shakespeare’s tale of star-cross’d lovers. Of course his was a rhetoric question unlike ours, but the intention behind the question remains the same. To unravel the core!

Literature aside, an online survey is the best way to receive an honest feedback; that we’ve seen. What one wonders next, is how they work. So you send across a bunch of questions and request the customers to answer them. Isn’t that what a survey does? Yes, but not just that. That is the main purpose of online surveys.

Online surveys are found to be more effective than offline surveys because of their reach, ease of use, anonymity when needed, and its analytic capability. For better understanding, an online survey can be divided into four parts – designing the survey, mailing them across, generating reports from the data gathered, and managing the gathered data. How you go through these four stages determines the success of your survey.

Of course, these stages are made of several components which we shall discuss in detail in the days to come. Till then, adios amigos!

3 comments:

  1. Anyone know of any good survey software?

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    1. You should try SoGoSurvey. They offer great features at a low price. I use it as my personal survey tool for my college research and thesis work. You can check them out at http://bit.ly/lqNJBB

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    2. SoGoSurvey is a good recommendation, Nina! As for your question, Ciara, there are several good online survey software in the market at the moment.

      In fact, now that you've asked me the question, I'm thinking of taking this topic for my next blog post. Give me a day or two and I'll blog about a list of top online survey tools.

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