Friday, April 5, 2013

Designing a Survey

Yep! That’s what it is usually called. And why not? With the numerous elements involved in the creation of a survey, the process becomes no short of design. Online survey software provide various interesting features to enhance the effectiveness of the survey.

Any given online survey software will have, on an average, 30-40 design elements, that is, if you buy their most advanced package. The free versions offer around 10 odd basic features, enough for you to explore the software’s potential, while you make up your mind about purchasing their paid version.

Some of the important features to look out for are secure socket layer (SSL), display graph, redirecting to a customized URL after survey participation, auto-translation, customization, multi-lingual option, import of answer options, multimedia embedding, branching, question display logic, piping, rearrangement of questions, data population, quota control, expiry rules, amongst others. Though the names of some of these features differ in various online survey software brands, I have mentioned the common names they go by.

Of course, we’ll delve on each on these in detail. For that, keep an eye on this space.

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