Hello, Hola!

I have always been partial to multimedia surveys; surveys that can be customized; the ones that can don the look of the subject it serves. This aspect of surveys has always been my favorite. In fact, I actually tend to spend more time customizing my survey layouts rather than creating the main questionnaire

And why not? People often fall for the visual appeal. They check the layout and colors before sitting down to actually read it. In fact, a boring survey layout may not attract a person enough to participate, but a colorful survey with attractive images and videos may compel them to be involved. 

Luckily for me, online survey tools have introduced some lovely advanced customization options. You can make maximum use of the space offered by dragging the question boxes around and arranging them in a grid of sorts, thereby making them appear shorter. Throw in some French or Mandarin words for some additional charm, or create a survey in another language altogether! This will help you connect with your audience in their native language and strike a chord on a more personal level. Of course you can add images and videos, a sure way to attract them participants. In fact, some online survey tools even allow you to customize buttons! Use this feature to your advantage and write something compelling enough to make your participant press that button.

Change the colors, make use of the existing themes, change the fonts, add a logo. 'Coz change is the only constant!